Social media fatigue is a sneaky thing. It crops up when you least expect it, and it can cause mass confusion for any new social media manager working in the online space. That is why when it does happen – you need to know how to refocus and get it under control. Today we’re talking about overcoming social media fatigue.
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What In The World is Social Media Fatigue?
It’s 2am in the morning. No matter how hard you stare at the screen, your results have not changed. As a social media manager it is your job to work with social media 24/7. Twitter is open, so is Facebook, Pinterest, Google+ and YouTube.
You’ve been checking your metrics. So many things have changed! Why aren’t you getting results? What can be improved? Just when you fix one issue, another 3 crop up. This is the life of a full-time social media manager.
Social media fatigue is a real thing. When you feel like you’ve spent hours working on something, with little or no effect – that is SMF. When you can’t look at another tweet metric anymore – that is SMF. It’s real, and one day it will sneak up on you.
What do you do when social media fatigue comes knocking on your door?
5 Ways To Overcome Social Media Fatigue Right Now
#1: Back to today’s scheduled programming. If you find yourself overwhelmed by the updates, changes and presence on your social pages then you are not organizing your strategy tightly enough. If something new happens, schedule it in for tomorrow, to investigate for an hour or two. But never allow whole days to be swallowed up with investigations.
#2: Be accountable to the people in your network. As a social media manager you will make friends with key influencers who keep things fresh and point you in the right direction. This already eliminates a lot of the leg work that you have to do. People working together for common social media success goals rarely get social media fatigue.
#3: Don’t stop engaging, it’s people that make social media so interesting. I know getting lost in the tech side of social can be laborsome, bland and even irritating – but thankfully you have your fans and followers to connect with. If you are feeling ‘burnt out’ refocus your main strategies on your fans, and remember that it’s people that matter most.
#4: Never force new content. If you are not a natural content creator, you can die of old age looking for things to inspire you online. Have a plan – an ‘inspiration’ plan. Have a list of steps in place or places to go to when you are not feeling passionate about your topics. Start at the middle, start at the end. Mix it up! But never allow yourself to get complacent and lazy.
#5: Get out there and have a life. Most people don’t realize that social media is fuelled by real life events. As your businesses own social media manager you need to be out there making things happen in the real world. That way you will never run out of things to say, or content and insights to share. Sitting at the office all day is going to bring on SMF.
If you are struggling to get the same results you received last week, have a look at what you have been posting about. Is it engaging, interesting – or simply template nonsense that you are rehashing? This my friend, is social media fatigue. Do not let it infect your progress!
About John Souza
John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.