Facebook Marketing: IKEA’s Genius Use of Photo Tagging


by Christina Warren (MASHABLE)

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it.

That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook.

This video describes the campaign in detail:

An account was created for the store manager at the Malmo store. Over a two-week period, showroom images were uploaded to his Facebook photo album. Using the all-popular “tagging” feature, customers were able to locate items in the pictures and put their name on it. The first person to tag an object got to take it home.

The word spread through Facebook (Facebook) and users started embedding links and images in their own profiles and across news feeds. In turn, thousands and thousands of users willingly promoted IKEA and it’s new store to others, creating a big win for IKEA.

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3 thoughts on “Facebook Marketing: IKEA’s Genius Use of Photo Tagging

  1. Another genius example of Social Media working best! I’m a noob, would love to reference this in a blog I wish to post. What are the house-keeping rules for this?

  2. Abdul, the house rules, as I understand them, are to provide credit to the author. What I try to do is provide the credit and a link back to the location of the original post. Also note, that in my Purpose Page I state that I use articles from many sources and do not claim authorship of most of what is re-posted.

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