YachtWorld.com Tests Facebook as a Type of Focus Group


Somewhat a consumer survey, or small focus group, YachtWorld.com is testing their use of the Social Networking medium Facebook to measure some ideas for possible portal adjustments. Adding to the user experience and knowing what will make a better user experience is sometimes difficult when standing inside the box. So, some of us at YachtWorld are going to use Facebook polls over the next few weeks to get some simple answers on features that could change the experience for visitors to the site. We are also including the use of Twitter in this effort by Tweeting the message and sending Followers to the Facebook poll.

I’ll keep you posted on the results and whether we found the experiment to be successful.

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