by Adam Ostrow (MASHABLE)

Last week, I shared with you the first in a series of videos sponsored by UPS in the style of their “whiteboard” TV commercials. The idea is to take social media concepts and explain them in 1-2 minutes, giving businesses an idea of how they can seize the opportunities created by the medium. In the second installment, we look at selecting the right social media tools for your business, whether it’s for improving communication internally, or finding a better way to manage your consumer facing social media presence on Twitter and Facebook.