10 Essential Rules for Brands in Social Media


By Taddy Hall, Advertising Age

This article was posted on Advertising Age 3-22-10

Taddy Hall

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: Do Facebook fans drive sales? Why should I fund forums for consumers to pillory my products, ridicule my service and tout the competition? And, whatever I decide to do, how I will I know if it’s working?

In the search for truth, sometimes social media is its own worst enemy. With a self-credentialed guru waiting at every click, finding actionable, fact-based insight is tricky.

So, in a modest attempt to bring a dose of sanity to this intellectual frat party, I’ve reined my impulse to lob more “personal picks” into the fray. Instead, I’ll follow the wisdom of an august data mining colleague to just “let the data speak.”

Our process was to query data from hundreds of our brand clients to see what testable truths emerged — and here’s what we found: 10 rules that hold up across category and time.

Read the entire article here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s