How to Create a Facebook Fan Page Editorial Guide


By Amy Porterfield

This article originally appeared on Michael Stelzner’s Social Media Examiner

Facebook Fan Pages are popping up in record numbers.  Now businesses have another space to connect with their clients or customers and a great opportunity to add value.

However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.

One reason for this is a lack of purpose and planning. The words purpose andplanning might not get you all that excited.  However, the payoff is big and worth the time.  Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result:  growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience.  Imagine that!

Read more . . .

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s