HOW TO: Create a Facebook Page Vanity URL

If you don’t already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business.
The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). By default, your Facebook page will get a randomly assigned number and URL (, but last summer, Facebook made it possible to customize your Facebook page URL (
Choosing a username is optional but adds an extra level of professionalism to your business page and gives you a shorter, more memorable web address for your business page. Don’t hesitate – you want to ensure that you get your business name before someone else does.
Here’s How to Create a Facebook Page Vanity URL:
1.) Visit to walk through the wizard to choose the username for your vanity URL.
2.) Choose a username for your personal profile. Before choosing a username for any of your business pages, you must choose a username for your personal profile. If you don’t have a personal profile yet, you’ll need to create one. Facebook will give you a few suggested options based on your name. Select one of the suggested options or write out your own. Check the availability and confirm your choice.
Facebook username selection
Photo Credit: Facebook
Facebook username selected
3.) Choose a username for your business page. It’s best to simply choose your business name. You are commiting to this username forever, so you want to make sure it will stick with you as your business grows and changes. If you have multiple pages, you can choose a username for each.
Facebook page username selection
What Are The Requirements?
  • Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.).
  • You can only have one username per page.
  • Your page must have at least 25 fans to establish a vanity URL. This is to prevent name squatting.
  • Usernames are not transferrable or editable.
  • Some generic words (such as “flowers” or “pizza”) are not available.
  • If your trademarked name has already been taken, you can notify Facebook of this intellectual property infringement.
  • For more FAQ, check out the Facebook Help Center.
Read more (This article originally appeared on

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