5 Reasons Facebook Will Be the 2012 Marketing Requisite


by Patsy Stewart

This article first appeared in SocialMediaToday.com.

We are in the age of the Social Consumer, where social networks are transforming business as the attention of the consumer is focusing on their social streams. They learn, discover and share with their friends.

Facebook has generated a lot of BUZZ lately with its unveiling of a new location based “Places” with local deals. Successful companies are integrating Facebook into their marketing strategies. Fortune 500 companies are racing to see who can get the most “likes” and companies like WalMart are banking that you will share their deals with your friends.

Here are 5 reasons it is imperative that your business have a Customized Facebook Business page.

  1. Fish Where the Fish Are. With over 500 million active users and 50% of them logging on to Facebook in any given day you are bound to have clients on Facebook.  Companies embracing social media will hold a strong competitive advantage.
  2. Engage and Build Relationships. It’s not about selling your products and services but building relationships. To build relationships you need to create followers or fans of your brand, otherwise known as those who “Like” your page and content. Facebook’s Wall element provides a perfect opportunity to engage your visitors in 2-way conversations. Status updates can engage your clients by providing value as well as direct visitors to answer questions, post their comments and share their photos and videos.
  3. Effective and Reasonable Marketing (Ads). Facebook ads are reasonably priced and you control your daily budget. You can target your niche market with pay-per-click and pay-per-impression options. Ads can be directed back to your business page to grow your fan base or directed to your website to make a purchase or redeem a coupon. Facebook recently included a social element to their paid ads with a set of metrics for the ad administrator. Nielsen report claims that almost 70% of users are more likely to click on an ad previously visited by their friends.
  4. Maintain Strong Brand Awareness. You can build brand awareness with a customized Welcome pageProduct or Service page. Facebook Contests generate brand awareness especially when used in combination with Facebook ads. Users submit essays or photos and then ask their friends to vote for their entry. They can also share their entry on their wall making your brand visible to all of their friends.  You can also increase brand awareness results by integrating Facebook with traditional marketing channels.
  5. Provide Customer Value.  Value can come in the content you share, from how-to videos to customer service tips. You can offer specials for Facebook users only. Facebook
  6. Places is a location based tool for smart phone users like the iPhone and the Android. Once a business claims their place they can offer a deal or coupon for mobile users who check in at their location. The deal then appears on the users news feed where all of their friends can take advantage of too. You can also receive company value through polls and surveys and gather research from questions.

The results of these 5 elements will be the number of “fans” or “likes” your Facebook Page will produce.  How much is a Facebook fan worth?  Retailer Daily concludes,

“The average value a Facebook fan provides a brand is $136.38, but it can swing to $270.77 on average for “best” fans or go down to $0 in the “worst.”

Entwine Digital has created and managed many custom Facebook pages where clients have grown their fan base significantly. Darin Kidd’s page received over 1000 fans within the first 48 hours.  Our most recent project with Tony Williams, song writer and musician of Call the Law it’s Christmas, is to use Facebook to promote the Black Friday release of the animated video of the holiday song. Williams said, “I don’t know much about it but I do know I have to be on Facebook to let people know about my song and get the video to go viral.”

About the Author

Responsible for project management of web development and designing and implementing social media strategies as part of an Integrated Media Marketing plan. By combining her passion of social media with her networking skills Patsy successfully joins together her clients with targeted communities to expand their network and generate conversations that create relationships. Patsy is well known throughout Virginia and North Carolina as a speaker, trainer and thought leader in Social Media. She manages a recruitment team that was recognized as one of the top 50 recruiters nationally using Twitter/social media. She is a contributor to local business publications and she authored the ebook, “How to Grow Your Digital Footprint“.


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