This article first appeared in Michael Stelzner’s Social Media Examiner.
Is your business looking for leads?
As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door.
Instead, we need to encourage people to come to our social pages and once they’re there, we have to create enough value for them to hang around. And through these repeated exchanges, casual users can become regular visitors as well as valuable leads.
In previous posts, I’ve written A-Z guides to help create the absolute best presence onTwitter, Facebook, LinkedIn and blogs. Now let’s turn our attention to harnessing the power of those efforts for lead generation.
#1: Assets
As part of your social media marketing plan, Michelle deHaaff suggests that companies examine social media and online assets to see what they can leverage for full social media engagement. She identifies seven key assets: location, people, stories, images, video, audio and words to help us think about engaging more fully.
Mike Dickman 
Nice post. I like #18: Relationships. Besides building relationship with fan, seeking out out related fan pages liking and contributing to them can also help your page.