This post first appeared on Social Media Today and was submitted by: Tomeeka Farrington
If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. Unfortunately, Twitter’s popular method of interest-driven communication is about to have a contender in the ring it didn’t expect: Facebook. But don’t get too excited just yet; the social media giant is planning to unveil hashtagging capabilities on its site in the not-so-distant future. Coupled with an updated News Feed interface, this could be the push Facebook needed to catapult itself into the advertising go-to for the digital age.
How can your business make the best use of its hashtags? Simple. #Don’t #Hashtag #Every #Word. Every social media maven knows that populating a Tweet or a photo on Instagram with every other word hashtagged is the PR intern mistake of the year. Hashtags should #looklikethis (no spaces!) and if you want to drive your point home, use capital letters to make your tag #EasytoRead.
Starting a hashtagged phrase is a great way to gain new customers. It also allows companies a way to drive customers to their business through creating unique tags that represent their brand or message. Creating a catchy hashtag campaign, such as Paramount Farm’s use of #CrackinStyle during its ad in the 2013 Superbowl is a great example of unique hashtagging opportunities. This will ensure that your message isn’t lost in the hashtag spam, thus cluttering the commonly used tags for your industry.
Hashtags are a great way for companies to give further insight into an image or product. They allow for categorization, interest honing, and drive targeted consumer purchases. Think of hashtags as warm leads. If a tag is used properly, you will find that clients found it through researching the broad scope of your product or service. (Examples Include: #Tech, #Apparel, #Outdoors, #Gaming, etc.) Using hashtags to draw attention to a particular part of an image, spec of a product or app, or new design is ideal. You can keep hashtags broad spectrum or niche to your industry—the opportunities are endless! Be forewarned that many popular tags are, as we said—overpopulated. This is why creating a unique hashtag specific to your brand, and encouraging your users to use it is crucial to success.
Facebook aims to reportedly group user interests through the use of hashtags, but its ultimate goal is to get them to sell ads. Using hashtags to drive attention to a promoted Facebook post will be a great way to gain attention when hashtags finally roll out on your client’s news feed.
Keeping your hashtag campaign thriving in 2013 is simple if you follow these steps:
- #KeepItShort – Nobody wants to see a #Hashtagthatlookslikethis. If you must use a longer message, make use of capital letters to separate words and enable readability.
- Create a message – What do you want your clients to takeaway? Craft a hashtag around a particular message. Make yourself unique.
- Don’t stay with the popular crowd – It’s easy for your social media post to get lost in the shuffle if you use a well populated hashtag.
What has worked for your business in the world of hashtagging for social media campaigns? What hasn’t? Do you have a hashtag nightmare to share? We’d love to hear your story! Connect with us in the comments below.