Google: URL Length Is Not A Ranking Factor


by Barry Schwartz and first posted on Search Engine Round Table

Google’s John Mueller had to say on Twitter that “URL length is not a ranking fraction.” He was told that a CMS autogenerates URLs that are often longer than what is recommended for SEO. Now, what is recommended for SEO in terms of length?

Maybe for usability, keeping your URLs short and sweet is a good thing. But Google can crawl and process pretty long URLs.

Here is John’s tweet:

Per-Erik Skramstad@perskram

@JohnMu A lot of our automatically generated URLs are longer than most SEOs recommend. It only applies to not very important pages, but I wonder how bad this is in Google’s eyes all the same.

🍌 John 🍌

@JohnMu

URL length is not a ranking fraction.

See 🍌 John 🍌‘s other Tweets

I mean, Google can handle a URLs as long as 2,000 characters or so. Now while Google prefers to show the shorter version of the URL, if available, it doesn’t mean Google cannot index and rank longer URLs. Meaning, if your URL says .com/google-url-length-seo.html?tons-of-parameters-goes-here, Google will likely canonicalize it to .com/google-url-length-seo.html and remove the added on parameters.

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