This article was originally posted on Michael Stelzner’s Blog, “Social Media Examiner“.
The team at Social Media Examiner recently received a real gold mine of social media insight. It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.” This massive report highlights social media usage, strategy and predictions for 2010. And this article will bring you a small look at some of the findings from this content-rich report.
By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data. This approach adds greater integrity and scope to the overall results.
#1: What’s “Normal” in Social Media Usage?
How often are marketers posting on some of the most popular social sites such as Twitter, Facebook and LinkedIn? Here’s a snapshot of the frequency of posts:
- Twitter: Half of the marketers surveyed reported updating at least once per day. Of those, 20.6% actually update several times per day.
- Facebook: The largest group (33.4%) of marketers are updating “weekly.” However, nearly 30% are updating at least once per day.
- LinkedIn: Only 11.5% update daily with the overall consensus being weekly updates at 25.4%.
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