5 New Studies Show Facebook a Marketing Powerhouse

By Amy Porterfield
Published March 15, 2010 on Michael Stelzner’s Social Media Examiner

social media research

When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely thatsocial media marketing is on your radar.  More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

#1: Average American Spent 7 hours on Facebook in January

According to recent findings by Nielson Company, Facebook has officially become a favorite pastime for many (but we’ve known that for a while now!).  However, the findings are pretty astounding when you really break it down:

Read the entire article here.

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