HOW TO: Add Google Analytics to Your Facebook Fan Page

By Mariam John
Published March 24, 2010 on Michael Stelzner’s Social Media Examiner

social media how to

You’ve created a Facebook fan page and people are frequenting your page.  But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?

Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans.  The free Google Analytics tool offers more sophisticated and comprehensive data.  Adding Google Analytics to your fan page can be done easily but requires some special steps.

One of the limitations of Facebook fan pages is they can only run limited JavaScript. Google Analytics needs JavaScript code included on a page to correctly track visitors in the traditional way.  And running JavaScript won’t work on your fan page…

However, there is a new solution.  Using free and opensource FBGAT (Facebook Google Analytics Tracker)you can get Google Analytics working on your Facebook fan pageNow you can track visitor statistics, traffic sources, visitor countries, and keyword searches with all the other powerful reporting of Google Analytics.

What follows are the instructions to set up Google Analytics tracker on your Facebook fan page. (Note: Your fan page must use an HTML application like static FBML for you to use this method.)

Read the entire article here:

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