This article first appeared on AdAge.
Given Our Obsession With Social Media, It’s a Timely Question
So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have a serious and timely question. Do brand websites still matter?
Yes, I know — even asking this question is a bit digitally sacrilegious. Websites are to digital strategy as models are to fashion, but do we really need them?
I mean, didn’t things seem a tad curious during the World Cup when brands like Adidas and Nike actively promoted their Facebook page — not their primary website — at the end of their TV spots? Just this weekend, I saw a similar cross-feed to Facebook for Kohls. Talk about kicking the ball into a different goal.