by Jack Neff

This article first appeared on AdAge Digital.

Nice follow up article to the previous post on this Blog “Do We Still Need Websites?“, also appearing in AdAge Digital.

BATAVIA, Ohio (AdAge.com) — While the tech world obsessed about when Facebook would turn on location and morph into a “Foursquare killer,” the social network has quietly become something else: the biggest relationship-marketing provider for many brands.

For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media.

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