How to Integrate Social Media With Traditional Media


By Tom Martin

This article first appeared on Social Media Examiner.

Is your social media program fully integrated with your traditional marketing program, orare you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself?

The Integration Question

If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.

But for everyone else, the question that constantly floats around boardrooms, ballrooms and conference panels is “How do I integrate all of this new social media with my traditional advertising and public relations campaigns?” Yes, social media is growing up, and in 2010, marketers don’t just want to know how to use Twitter and Facebook, marketers want to know how to integrate Twitter and Facebook into their advertising, direct marketing and public relations campaigns.

I think the problem is that most people are asking the wrong question. When you ask someone to tell you how to do something, you’re asking for a process that you can replicate. But that is just one process. Sure, it worked for them (and maybe you) this time, but is it truly replicable? Will it work tomorrow or the day after that?

Read more . . .

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s