Early Signs Of A Google Search Ranking Algorithm Update


by Barry Schwartz and first appearing on Search Engine Roundtable.

I am seeing very early signs of a Google search ranking update that started last night and has been fluctuating in and out this morning into the various Google data centers. The automated tracking tools aren’t really showing much yet but the WebmasterWorldforums has some early chatter from the SEO community.

Again, this is really early and it might be just a test or a blip in Google. Google is yes, always updating, there are always people complaining about changes to their rankings. But when I see a change in activity of those complaints, I like to report them to you as a sign that potentially something bigger happened. To be fair, most of the updates we report on go unconfirmed, but the ones that do end up being confirmed one way or another are first reported here.

That being said, here is some of the early chatter:

G has been running a 24hrs on and off test for some days now.Example: I’ll get a 60% boost in organic traffic at say; 11am, then get a 60% drop at exactly 11am the next day. The boost will last for 24hrs, the drop will last for 24hrs.

This has been happening for some days now, has anyone noticed this same pattern?

Same. Saw an insane traffic surge from Google for a few hours and then it just turned off.

Seeing huge changes again today. Looks like G is up to something again at our end…….. ¬_¬

Agreed. Some huge fluctuations indeed. There was huge traffic surge at the beginning today then all of a sudden traffic didn’t drop just became zero in some cases.

Here are the tracking tools:

Mozcast:

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SERPMetrics:

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Algoroo:

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Advanced Web Rankings:

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Accuranker:

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RankRanger:

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Cognitive SEO:

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SEMRush:

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Are you noticing any changes across your clients or your own web sites in Google search? Let us know.

Forum discussion at WebmasterWorld.

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