Yacht brokers learn new marketing techniques to stay ahead in the changing yacht brokerage industry

YachtWorld.com’s Yacht Brokerage Universities provided a global overview of the industry and demonstrated social media and Internet marketing tools

More than 270 yacht brokers from as far away as Michigan descended on Florida recently to attend YachtWorld.com’s Yacht Brokerage Universities in Sarasota and Fort Lauderdale.   The theme for both events was transition—the yacht brokerage industry, like the Internet, is in transition and changing more quickly than ever.

“A major part of our mission is to provide yacht brokers with the tools and knowledge to get them ahead of their competition and keep them there,” says Ian Atkins, VP and general manager, YachtWorld.com. “Making them aware of the global scale of the current transition and the pace at which these changes are taking place is vital.  It was very gratifying to hear from so many of the brokers during and after our presentations that this theme resonated so strongly with them and that our efforts were much appreciated.”

Yacht brokers first received a global industry overview and then learned about new marketing techniques, including current YachtWorld.com product features and benefits.

While the recession has been global, North America seems to be running ahead of Europe in showing improved economic conditions:  YachtWorld.com’s proprietary database, SoldBoats.com, indicates that sales are beginning to rebound with some steady progress.  Presentations included one on social media—the fastest-growing part of the Internet—which offers many ways to promote yourself by connecting with those who share common interests. One of the strong points made regarding Internet marketing was that brokers should present themselves as authorities through teaching rather than selling because people listen to and respect people who demonstrate authority, rather than simply claiming it.  Another was listen to what consumers are saying online because they are freely telling us want they want without us having to ask.

Specific YachtWorld.com product presentations ranged from “What’s new in BoatWizard,” YachtWorld.com’s proprietary inventory management tool, and tips and tricks on operating it, and what a customer relationship management (CRM) system is and what it can do for a broker.

“Brokers being recognized as an authority in their sector of this business is an essential ingredient in managing this transition,” adds Mike Dickman, director of marketing, YachtWorld.com. “This not only requires personal knowledge but a dedication to providing free information on a regular basis presented in a conversation and not a sales pitch.”

ReMax Announces International Yacht Brokering Franchise Solution


Remax Marine is set to launch onto the selling of yachts on 11th September 2009 and is offering an initial saving of 50% off their brokerage fees.

08.27.2009 – Remax, one of the world’s largest estate agent networks has over the years developed a sound franchise method for selling domestic property in the real estate world, is now planning to push its brand into the yacht selling market with Remax Marine.

Website: http://www.remax-marine.com

With a presence in more in 67 countries on six continents each of the 6,898 offices is independently owned and operated supported by more than 120,520 agents. The company is eagerly seeking to set up yacht business related offices and is offering a free information pack (http://www.remax-marine.com/become-an-agent.htm) that explains all about becoming an agent.


Save 50% brokerage commission and get your boat displayed in the Southampton Boat Show for free!

Boat Finders:
RE/MAX Marine has access to a simply massive selection of boats for sale. Let us help you find your perfect boat.

Boat Agents:
RE/MAX has a presence in more than 70 countries on six continents. Ask us about becoming a RE/MAX Marine agent today!

Abeking & Rasmussen Delivers “Elandess”

by Diane Byrne (http://www.megayachtnews.org/content/yachts/41-motoryachts/1405-elandess-yacht-abeking.html)


Abeking & Rasmussen is a yard where things tend to happen quietly. Not to say that the management team isn’t proud of its accomplishments; rather, just that press releases are issued with little fanfare.

To read the whole story, click here.

Superyacht Index: “2008 Was a Good Year”

by Diane Byrne (http://www.megayachtnews.org)

For the better part of this month, I’ve been poring over the second edition of The (Super)Yachting Index, the annual analysis of what’s going on in the megayacht business, as compiled by Camper & Nicholsons and The Luxury Institute, a research organization focused on high-net-worth individuals. Last year’s edition, the first of its kind, contained some pretty eye-opening information regarding the number of superyachts in existence (3,800), the size range most fall into (100 to 130 feet), and how much the market had grown over the prior two years (1,000 new launches).

Click here to read the rest of the story . . .

YachtWorld.com Tests Facebook as a Type of Focus Group

Somewhat a consumer survey, or small focus group, YachtWorld.com is testing their use of the Social Networking medium Facebook to measure some ideas for possible portal adjustments. Adding to the user experience and knowing what will make a better user experience is sometimes difficult when standing inside the box. So, some of us at YachtWorld are going to use Facebook polls over the next few weeks to get some simple answers on features that could change the experience for visitors to the site. We are also including the use of Twitter in this effort by Tweeting the message and sending Followers to the Facebook poll.

I’ll keep you posted on the results and whether we found the experiment to be successful.

Hatteras back to work

Furloughed workers return to Hatteras

Source: Soundings TradeOnly

About 200 Hatteras Yachts employees returned to work last week, their first full week since a July 1 furlough.

“We have called back all of the hourly people who were on temporary furlough and are in the early stages of looking like we’re a real business again,” Bill Naumann, Hatteras Yachts chairman, told the New Bern (N.C.) Sun Journal.

The company, which once employed about 1,400 people at the New Bern plant, has been trimming for several years, with major organizational changes in 2008 that included layoffs, followed by another layoff in January 2009 that cut 330 jobs.

The June 2 announcement of a summer shutdown with furloughs for all except key management and maintenance staff was said to affect about 300 employees and placed about 90 on “indefinite furlough.”

All of the layoffs that were initially planned did not materialize, and the plant was in a slowdown but not completely closed, the newspaper reports

Hatteras was established in 1959, and acquired by Brunswick Corp. in 2001.

Norwalk Boat Show Gets New Name

Norwalk boat show has new name

Source: Soundings TradeOnly
The Norwalk International In-Water Boat Show is now the Norwalk Boat Show & Waterfront Festival and will include free live music with local and national bands, in addition to boats, marine gear and accessories.

The show runs from Sept. 24-27 at Norwalk Cove Marine in East Norwalk, Conn.

“Adding a water festival component pretty much presents us an opportunity to expand our reach in a market that we already draw a large crowd,” show manager Jon Pritko told Soundings Trade Only.

Norwalk is “fun and festive” and we want to enhance that, he said, adding people might come for the music and stay to see the boats.

“We’ve been talking about it for some time now,” Pritko added. With some exhibitors downsizing booths, the show had the space for the additional activities this year. “It’s still a substantial show,” he said.

Between 350 and 400 exhibitors are expected at the show.

Other show attractions include a “meet and greet” with stars of the Discovery Channel’s “Deadliest Catch” TV show and free Discover Boating rides. Show goers can also enjoy microbrews and an array of fresh seafood on the waterfront and be entertained by live music.

The show also features an Affordability Pavilion where visitors can browse a special showcase of boats that can be financed for $250 a month or less.

The Norwalk Boat Show & Waterfront Festival is produced by the National Marine Manufacturers Association.