5 Ways for Job-Seeking Millennials to Clean Up Their Social Media Profiles Today

by Christie Carton and first published on Recruiter.com

Graduation has come and gone. If you’re like so many young people today who were unable to secure professional employment in the field of their choice before leaving college, you’re likely still hunting for those ideal job postings, submitting applications, and going on as many interviews as possible.

Resume in order? Check. Networking events attended? Check. Social media accounts cleaned up? Hmm.

If you haven’t done so already, you might want to seriously rethink what you’ve put out into the social media universe as well. This, believe it or not, is a critical part of the job search.

A recent survey conducted by my nonprofit, the 1,000 Dreams Fund, via Toluna Quicksurveys found that half of job seekers polled between the ages of 18 and 25 don’t plan to clean up their social media profiles before applying for jobs. This is a big mistake, especially given that employers say they use social media to screen and possibly eliminate candidates, according to another recent survey.

The bottom line is this: Don’t let some social media goof overpower your stellar application and prevent you from becoming the next promising employee at the company of your dreams!

Here are five tried-and-true tips from other successful grads about cleaning up your social media profile during the all-important job hunt!

1. Google Yourself

Search yourself to see what comes up. Be sure to dig deep and see what each page contains. What you see may surprise you – and it’s the quickest way for you to gauge what employers are seeing.

2. Keep It Private!

Depending on what you find during your Google search, it may be a good idea to make your Facebook profile private so that only those in your network of friends can see all the fun you had in school.

3. Delete, Delete, Delete!

Your employer can access pretty much anything online. If you wouldn’t want them to see a specific post, tweet, or picture, delete it. If you find something on a third-party site you don’t want out there, reach out to the publisher or editor to see if they’ll remove the post. In most cases, they will, especially if you are clear that it could impact your ability to find a job.

4. Keep it PG

Getting ready to post an update, or maybe a pic from that girls’ night out? If it’s something you wouldn’t want your teenage cousin or grandmother to see, you should probably reconsider! At the end of the day, there’s no way to gauge who is looking at your pictures or posts, so you should be sure to avoid posting anything controversial.

5. Leave It to the Pros

Cleaning up your social media presence can be a time-consuming process, so it’s important to know that there are professional “scrubbing” services you can lean on. These services are especially useful when you’re dealing with something that’s hard to remove, because they pride themselves on cleaning up messy digital footprints.

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Christie Garton is an award-winning social entrepreneur, author, and creator of the 1,000 Dreams Fund.

Are You a Digital Native or Digital Immigrant?

by Mike Dickman


Have you noticed that in the last 5 years, electronic gadgets no longer come with user manuals? If you want to learn how to use your new iPhone or Xbox, you jump on your computer and ‘Google it’. That is because the majority of users are considered to be Digital Natives – those whom have grown up with electronic devices. The rest of us are Digital Immigrants, those whom have had to immigrate into the new world of technology. That is why this thing we refer to as Social Marketing seems to be so foreign, so scary, and childish. And by the way, when did Google become a verb?!

Recently, I spoke before a group of business people regarding Social Marketing and how they could become engaged, without being overwhelmed. The first thing I wanted to clarify was the difference between Social Media, Social Networking and Social Marketing.

Social Networking is something all of us have been doing for years. We all have been participating in local Chamber events and fundraisers. And, while some may think they are doing it to support the cause, the real motive has been to network, right? The only difference is with online networking, you don’t need to leave your home or office. It’s quite a bit less personal from what we are all used to, but it works. And, in some cases, it can actually provide the social courage to join a group or participate in a conversation.

Social Media can be defined as the software which is used to participate in social networking. So, think of the Media as: Facebook, Twitter, LinkedIn, YouTube and the latest, Google+. These are the tools that marketers use to market their brands and products, socially, online.

Social Marketing is the act of preparing a marketing plan based on the use of Social Media and incorporating the social aspect with the business’s overall marketing objective.

Notice that the words ‘Networking, Media and Marketing’ are all words that we have used as part of our Marketing dialogues for years. However, the key to Social Marketing is in the word ‘Social’. Social Marketing is just that – SOCIAL. It is word of mouth marketing, peer-to-peer. It is all about a conversation, referrals and sharing.

So, some of you are probably thinking that you don’t need to be chatting with a bunch of high school and college kids on a social network. “They are not my client or prospect demographic.” But did you know that the fastest growing age group on Facebook is 55-65 years old? And, a new user joins LinkedIn (considered to be the ‘professionals’ social network) every second. This year, more than 93% of marketers are using social media for business. And it’s major brands that are doing this. Why? It’s because they can have a persona. They can appear to be human. They can influence thoughts and behavior because we think of them as peers or friends – because we LIKE them.

Don’t be fooled into thinking that just because you are participating on a social network on your computer that you have everything covered. Social Marketing goes far beyond the social networks and desktop computers and extends your marketing into the mobile realm. Are your business and personal reputations mobile ready? In my next article we will discuss taking your marketing mobile. And we don’t mean sticking a magnet on the side of your car!

This Is Google Changing All of Information Sharing


This post originally appeared on gizmodo.com

Google announced a new social sharing project today called Google+. It’s among the company’s most ambitious ventures to date, up there with Gmail, Android, Chrome and, yes, Search. It represents Google’s very future. It’s going to be huge.

Google+ is a concerted effort meant to turn the ship around. Google famously has a poor social track record. Buzz and Wave were failures, so it needs to get this right. But Google+ goes far beyond just sharing status updates or photos with friends: It aims to change the very way we share and communicate. As it notes in a new blog post today, “We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests.”

While there is much more to come, there are three major pieces announced today:


Circles let you share selectively with certain groups of people. You create a new circle, add contacts to it, and can share with just those selected people. As Google says “[t]he problem is that today’s online services turn friendship into fast food—wrapping everyone in friend paper—and sharing really suffers.” This seems to be somewhat like Facebook’s friends lists. But the big difference is that it isn’t a walled garden. You don’t have to opt into Google+ to be included in a circle. If I want to add someone to it who’s not a Google+user, I can do so via email and they can still take see the things I want to share with them.


Sparks is essentially a topical section that delivers news videos and blog posts on subjects you define. But moreover it lets you discuss those things with other people, or as Google puts it, “nerding out and exploring subjects together.” This is something that Google is almost uniquely positioned to deliver. If you think about your Facebook feed, or, say a Tumblr tagged feed, they contain items placed there by humans. Google can deliver an endless supply of newly relevant items using an algorithm.


Hangouts is an online meetup space with live video that includes up to ten people. But it’s designed to let people come and go, dropping by at will, rather than be locked into scheduled meetings. It sounds a bit like Campfire with video.


Mobile is the last major component announced today, and it has several moving parts. The table stakes are that you can always add your location (or not). Instant Upload automatically adds your photos to a private album online. Finally, Huddle is a group messaging tool that lets you communicate with a self-selected circle on your mobile device.

But these are just the beginning stages, the initial rollouts that are part of a much larger project led by Vic Gundotra. Wired’s Steven Levy followed Google+ from the inside for more than a year, and has the inside scoop. As he notes, it’s a huge drive by Google. In fact it is, more or less, Google’s future—an internal Manhattan Project meets moon shot.

Developed under the codename Emerald Sea, it is a result of a lengthy and urgent effort involving almost all of the company’s products. Hundreds of engineers were involved in the effort. It has been a key focus for new CEO Larry Page.

The parts announced Tuesday represent only a portion of Google’s plans. In an approach the company refers to as “rolling thunder,” Google has been quietly been pushing out pieces of its ambitious social strategy—there are well over 100 launches on its calendar. When some launches were greeted by yawns, the Emerald Sea team leaders weren’t ruffled at all—lack of drama is part of the plan. Google has consciously refrained from contextualizing those products into its overall strategy.

That overall strategy will begin now, with the announcement of the two centerpieces of Google+. But even this moment—revealed in a blog post that marks the first limited “field tests” outside the company—will be muted, because it marks just one more milestone in a long slog to remake Google into something more “people centric.”

“We’re transforming Google itself into a social destination at a level and scale that we’ve never attempted – orders of magnitude more investment in terms of people than any previous project,” says Vic Gundotra, who leads Google’s social efforts.

The entire story is worth a read, complete with outsized personalities, massive stakes, and secret murals. But the takeaway is that this isn’t just about social networking. As Levy notes, it’s much bigger than that: It’s about organizing information around people.

As Tim Carmody points out on Twitter, “Google doesn’t actually care about social. Google cares about identity. Social (such as it is) is a means to an end.” And: “Not accidental that social, identity, apps, & browser are all linked. This is Google’s play to control the whole stack like Apple does.”

I agree. Google’s biggest screwup wasn’t ceding social space to Facebook. It was ceding identity.

Google wants to get to know you, and help you to get to know yourself. It wants to be the go-to place where you show who you are and what you care about to your friends, your family, your coworkers and the entire world. It wants to be the key you use to unlock the Web and the internet as a whole, the passageway through which all your interactions flow. Today is a big step in that direction.

How CEOs Will Use Social Media in the Future

by Jennifer Van Grove

This article first appeared on MASHABLE.

This series is supported by Gist. Gist provides a full view of the contacts in your professional network by creating a rich business profile for each one that includes the most news, status updates, and work details. See how it works here.

Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Colony believes they should be social though, and all signs are pointing to a future filed with CEOs who can speak the language of the people — social media.

While one can only speculate about the future of CEOs and social media, there’s no question that social media plays a huge part in life and the world as we know it right now.

As younger CEOs replace older ones, news consumption habits change and social media continues its trend towards ubiquity, there’s little question that the man (or woman) at the top will need a firm grasp on social media — whether that be for recruiting, scouting, public engagement or social CRM.

The Next Generation of CEOs

When it comes to CEOs, there’s a vast disparity between the young ones heading up startups and the more seasoned CEOs running the world’s most powerful companies. That disparity is social media — the young are more versed than the old. The difference between the two groups can be attributed to different generations and different attitudes around content and information meant for the public and private domains.

Read more . . .

Screw Viral Videos!

by Jim Louderback

This article first appeared in AdAge.

There, I said it: Screw Viral Videos

Why the constant focus on viral videos is no good for the industry

Jim LouderbackOnline video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.

Online video hasn’t been a hotbed of success so far, and while I used to blame discovery, being relegated to the podcast ghetto and the immaturity of some of our biggest practitioners, those are just symptoms. It’s the incessant focus on viral success, I now believe, that’s really keeping us down.

Let’s start with producers and show creators. Media is all about building habits. Successful producers bind an audience to their creation, building an insatiable hunger for the next installment, next episode, next post. But when you focus on viral success, you throw that focus on repeatability out the window. By its nature, viral videos are designed to surprise, titillate and entertain. They are, by nature, unique; the 27th keyboard cat or the 12th dancing baby is just plain boring. But once video producers taste the heady success of a viral hit, they keep trying to re-create lightning in a bottle. But let’s face it — we all know “David Goes to the Proctologist” isn’t going to be nearly as successful as his trip to the dentist.

Read more . . .

Older Adults Nearly Double Social Media Presence

This article first appeared on MASHABLE.

A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame.

Young people still dominate social networks like FacebookFacebook, but their usage only grew 13% during the year covered by Pew’s report. Older adults are catching up at an incredibly quick pace, though it remains to be seen whether they will pass the youth or hit a ceiling at or below the usage levels reported by young adults and teens.

Older adults who use services like TwitterTwitter or Facebook are still in the minority amidst their peers. Pew reported about 10 months ago that 19% of all InternetInternet users use status updates, but only one in ten Internet users aged 50 and older used status updates or read ones written by others. That’s a lot more than there used to be, but it’s still a small group — especially when you consider the fact that Pew’s numbers only cover people who are on the Internet at all. Many people in that age group aren’t going online to begin with.

According to report author Mary Madden, e-mail still dominates interpersonal communication for the 50 and older set.

Image courtesy of iStockphotoiStockphotomonkeybusinessimages

4 Simple Steps to Facebook Privacy

By Lori Randall

This article originally appeared on SocialMediaExaminer

Did you know that Facebook automatically lets anybody see every video, picture, and status update you’ve ever posted?

Whether you’re using Facebook for businessor personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you’ve ever made.

New Facebook Privacy Updates

Public outcry over Facebook’s complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

Read more . . .

HOW TO: Add a Social Media Share Bar to Your WordPress Blog

So, you’ve done all the work to build your blog and you have been adding articles so that those who follow your blog can read them. But, how can you increase your blog’s exposure? How do you create the opportunity for others to help you spread the word?

You’ve seen them on other sites. They’re called Social Media Share Bars and they allow visitors to Share your pages with others through their social media accounts. (Mine is located just to the right under my Twitter feed.) Well, I wanted to add one to this blog. So, I searched and, though the WordPress Help section found how to add such a bar.

It was very easy and I had the bar added within minutes. Here is the link. Go for it! http://en.support.wordpress.com/addthis/

Ten ways to advertise your business on Facebook

by Kevin Gibbons

This article was first posted on Econsultancy

The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.

But there are more than 400m active users of Facebook, meaning whatever your product or service, there’s a huge potential market there.

So, how can you use the platform to promote your brand? Here are some of the ways marketers can approach it.

Make a Facebook page

Let’s start with the most obvious; do you have a Facebook page?

Since the website began inviting users to ‘like’ business pages rather than ‘become a fan’ of them, it’s much less intrusive and people seem to be far happier about this slightly more subdued way of showing their approval.

If you’re marketing a lively brand or product, don’t make do with a dull standard Facebook page, make your landing page lively and interesting.

Promote your page offsite

Don’t expect your potential fans to find you on Facebook without a little support. Add a ‘Find us on Facebook’ button to your website, email marketing communications and even printed brochures, so that people know you’re on there.

You may disagree, but I think that having a Facebook page shows that a brand is interactive and personable. So, even if people don’t bother looking you up, they may be left with a better impression of your brand.

Make your page interesting

What are you going to do with your Facebook page? Will you post deals, links to blog posts, competitions, notes, photographs of your corporate summer party (guilty!)?

You need to add content to your page so that your fans have something to interact with and so that they see your brand in their news feeds, building brand awareness.

Have a clear content strategy before you start building the page, otherwise you could suddenly be left scrambling for something to say.

Have a clear idea of what you want people to do

What are you hoping to achieve with your Facebook page? If it’s just brand awareness then you want content that people will interact with on the page. If you want to get fans to click through to your site, you’ll need links to offers and exclusives.

If it’s to create brand advocates, you need to create applications and games that people will share with their friends.

If you don’t know what you hope to achieve, then you won’t be able to create appropriate content.

Use Facebook ads

Will your marketing budget stretch to some paid Facebook ads? You can use keywords from people’s profiles to target your advertising at relevant demographics, (female friends who’ve become engaged tell me they see nothing but weight loss ads from the moment they change their relationship status!).

So, you can target people of a specific age, gender, educational level, workplace, even location.

It is a fairly cost-effective way to market your brand. You may even decide to use your advertising to drive people towards your fan page and give it a proper kick off.

Build a Facebook app

Can you create an interactive app? Some of the cleverest Facebook marketing is app-based, with the potential to turn viral and suddenly create enormous interest in your company.

You can build games, quizzes and other types of dynamic content that people will use and share.

If you don’t have the skills inhouse to create this kind of content, many business have sprung up that will develop an app with you to market your brand.

Make your content easy to share

Do you have a blog back on your website? Linking works both ways, you shouldn’t just be driving people to your site through Facebook.

In fact, you should also give people the opportunity to alert their Facebook friends to interesting content on your company website. Add a button allowing people to share the article on Facebook, as well as to Tweet it, Sphinn it, Digg it, Buzz it, or whichever your social platforms of choice are.

Make it as easy as possible for people to spread your brand message.

Create and interact with Facebook groups

Join some relevant Facebook groups and maybe even create a few. This will allow more people to see your brand, giving you the chance to build a fan base without paying for advertising.

Of course, this is a dangerous tactic if you’re a bit blunt. You mustn’t simply charge in and start trying to sell to people who are busy socialising. Instead, you should offer tips, support and advice, building confidence in your brand.

Is there a cause or campaign your company believes in? Maybe you’re a debt management company campaigning against payday loans, or a restaurant campaigning for more local food to be eaten in your town?

Create a group that promotes your cause and you’ll be able to interact with people who wouldn’t necessarily ‘like’ a brand but are very willing to support a campaign they believe in.

Give your fans exclusives

If someone has updated their Facebook page to show friends that they like your brand, you really ought to reward them.

Give them exclusive deals, sneak previews of new products, discounts – special offers to show you appreciate their support.

Use Facebook analytics

Having created a Facebook page, you need to need to monitor the success of the page. Facebook’s analytics tools allow you to see what kind of content works well.

Once you’ve created a page, you’ll be able to access this information through Facebook Insights, meaning you can see how people are interacting with your content, what demographics they belong to, which countries they are in, how many people have signed up, how many people have unsubscribed.

Make use of this information. It’s free and it will inform your developing Facebook strategy.

Don’t forget

If you’re a marketing professional, it’s not just your business you can promote through Facebook – you can also market yourself and build connections with other people in your sector.

There are groups, discussions and a thousand other ways to connect. You can even have different settings for your work-related ‘friends’, meaning they never need to see that picture of you after 12 vodka shots…

Don’t Confuse Social Networking With Social Media

Posted by Patrick Keane

This article was originally posted on Advertising Age.

Poking and Tweeting Is Not a Media Plan

Patrick Keane

In the first 10 years of the commercial internet, the models offered by AOL, Prodigy and CompuServe presented online replicas of their offline counterparts: chat rooms, blasted community e-mails and tightly controlled content. As these old models evolved, though, the web became decentralized and more social. Today, there is a lot of confusion about what this means, with terms such as “social media” and “social networking” buzzing through the Twitterverse.

Social networking is more than setting up an online presence, and social media is more than just blasting out press releases. Until brands understand how to authentically join, rather than crash, the conversation, they will continue to throw their money away.

Social interlopers
The friction stems from the reality that usage model for social networks isn’t passive consumption, it’s engagement. Users do not flock to Facebook to read articles, they come to voyeuristically observe or share the experiences of those people in their social graph — which makes such sites great for playing games and keeping in touch, but makes it harder for interlopers to establish a presence. Social networking for big brands is a difficult challenge, as applying the scale of 1:1 communications to an audience of millions is a Pyrrhic task. Coca-Cola, Toyota and other marquee brands have embraced Facebook, but rarely if ever do I see them present on the news feed. The only brands I see on the site are those that target me most abstractly, blindly spamming men in my age bracket with solutions to hair loss.

Read the entire article here.